Gamemaker puts on CES schmooze

Santiago'Journey'For a trade event noted for products determined by entertainment, the customer Electronics Show is not noted for being content-focused -- specifically for gamemakers, who typically use other shows like E3, Comic-Disadvantage or even the Global Gaming Expo to demonstrate their latest game titles.But Kellee Santiago, leader of thatgamecompany, sees an chance for content designers to take advantage of CES."For me personally, I am searching toward just seeing what's approaching, what will be available so far as new products and new technology that we will wish to incorporate into future encounters," stated Santiago.Santiago co-founded thatgamecompany with creative director Jenova Chen in 2006 after the prosperity of "Cloud," a game title they produced while graduated pupils within the interactive media program at USC's School for Motion picture Arts. That game produced 120,000 downloads and motivated the happy couple to produce more game titles that may provide engaging alternate encounters towards the mainstream videogame market.Game titles for example "flOw" and "Flower" have since become downloadable hits for Sony's Ps Network.Santiago will demo "Journey" at CES, among four games that'll be featured within the The new sony pavilion.In "Journey," gamers awaken inside a virtual desert and should climb a mountain while discovering the mysteries from the virtual world, an event many at CES might recognize after four times of wandering the Vegas Convention Center.It's not only this content producers scouting innovative touch screen shows and new audio systems which will enjoy the marketplace of ideas at CES.The show can also be an chance for individuals content designers to inspire the hardware and technology leaders who might not realize the character and depth of interaction some gaming companies are pursuing.InchIt is not necessarily obvious to hardware manufactures or technology producers from the breadth that games can contact gamers and just how unique the knowledge could be,Inch stated Robin Hunicke, a producer at thatgamecompany. "Many people still think platform or maybe a racing game. It is a excellent chance for all of us to exhibit them really artistic and different content."Thatgamecompany's game titles, a mix of experimental game play, elegant graphics along with a dash of high-minded philosophy, attract audiences from over the gaming spectrum.At CES, Santiago hopes to catch customers that'll be receptive towards the distinct interactive action her company offers."Individuals have developed with interactive technologies which are ageing," she stated. "Our tastes are ageing but very little mainstream videogames have really presented a wider number of encounters for individuals ageing tastes." Contact the range newsroom at news@variety.com